The Maffetone Method
By: Dr. Philip Maffetone
Relative intensity, although always the original intent, sometimes gets lost in the shuffle of telling athletes to outright empty the tank. Affiliates are unique places where a combination of community, adrenaline, and loud music send athletes to the precipice of metabolic destruction. Aerobic work has tremendous value for athletes, and coaches should be able to articulate this to clients. The Maffetone Method discusses the importance of relative intensity, and how it can be used to still improve fitness without requiring a daily trip to the trash can.
-TMF
Legacy
By James Kerr
Known throughout the rugby world as the most dominant team in history (an 82% win rate from 2000-2009), Legacy details the trials and tribulations of how the New Zealand All Blacks built and remain such an unstoppable team. The habits, standards, and leadership embodied by every man who earns an All Black jersey are habits that can be directly applied to leading and building strong teams in the workplace, on the floor of an affiliate, and beyond. You owe it to yourself, your coaches, and members to create a level of ownership, responsibility, and accountability for the success or failure of your affiliate. All Blacks sweep their own sheds.
-Hunter
The Obstacle is the Way
By Ryan Holiday
An awesome, quick read about how to take challenges and turn them into opportunities for growth. This book has helped me not only accept that challenges are part of growth, but to embrace and attack them with the understanding that one way or another, they will make me better. Failure is a choice you make between your ears, and will only be realized if you allow it to be. Get to work.
-Hunter